When it comes to traditional or online marketing for general contractors in New Jersey, affordability will always be a main concern. Small to mid-size businesses, in particular, would always aim to perform their marketing functions on a budget. The question is: can their efforts be successful despite limited resources?
With expert online marketing consultants and some creativity, these businesses surely can. The professionals can help the general contractor identify their means that can be maximized for marketing. Several resources can do “double-duty” (fill their original functions and be used for marketing). These include:
Your Brick-and-Mortar Establishment and Your Vehicles
Aside from innately facilitating your operations, your office or store and your company cars or trucks can be maximized to make your company stand out online. You can make improvements or decorate these resources with your branding in mind, and their images can be used to enhance your online pages.
Your Website
Mainly, your website provides all the relevant information about your business, such as its history and description, complete services and products, location, etc. Additionally, they can be used to gather leads or collect inquiries and feedback from clients through contact forms.
Your Social Media Pages
In the past, your social media profile and pages were merely channels to share details about the company, blog posts from your site, and the interests of your company. Today, they can also be utilized for promotions or promotional contests and customer service to encourage engagement and customer retention.
Right Coast Marketing, LLC 