Every business owner – general contractors included – would naturally want to be on their prospective customers’ good side. There are times, however, when a business has to confront negative postings that malign its credibility. Not surprisingly, reputation management has become increasingly synonymous with online marketing for general contractors in New Jersey.
Focus on Positive Content
Reputation management is designed to help generate more positive content by highlighting any favorable feedback that already exists online while gradually pushing negative reviews about the company further down search results. Your online marketing and reputation management team combs through cyberspace for good or bad reviews about your business, and this includes monitoring all your social media accounts.
Engagement
For any of the negative postings that require a response, it is important that you respond to these reviews in an effective and composed manner. Attempt to reconcile with customers who express dissatisfaction with your services, and offers solutions to their grievance. Beware, however, of any trolling attempts. Be sure to always feature positive reviews on your website.
It may be pointless or futile to respond to some negative reviews, though the important thing is to convey your company’s goodwill to work out what is within your power to resolve. At the same time, continue to reward and inspire other people who stand by your brand and support its success.
Right Coast Marketing, LLC 